When it comes to parenting essentials, I’ll admit: I’m not the most invested decision-maker. My wife, Jenn, is the Sherlock Holmes of product selection—methodically researching ingredients, tracking sales schedules, and consulting trusted voices like Raising Well Kids on Instagram (if you’re not following her, you’re missing out). Meanwhile, I’m usually lost in thought about “bigger” problems, like why we’ve been lied to about nutrition for decades or if ChatGPT could figure out what’s for dinner and resolve a toddler meltdown at the same time.
But when Jenn says something is worth it, I listen. And after four years of stocking up during Tubby Todd’s Black Friday sales, it’s clear this brand has earned her seal of approval—and, by extension, mine.
Top-Notch Ingredients (Almost)
One of the reasons Jenn gravitates toward Tubby Todd is their commitment to clean, family-friendly formulations. Their products are free of most harsh chemicals and designed to be gentle on sensitive skin. That said, Raising Well Kids, has never promoted them—possibly due to one ingredient that could be an irritant for some.
It's a rare hesitation from Jenn, but here's the thing: every single person she's recommended Tubby Todd to has loved it. Our sister-in-law, who doesn't even have babies, tracks the same sales so she can stock up on products she loves. No one's come back saying, "This didn't work for me." It's a Tubby Todd family affair at this point, which should tell you something about how good their stuff is.
The Products We Keep Coming Back For
If you’ve been a parent long enough, you know the drill: the endless trial-and-error of baby products that are just okay. Some diaper creams are impossible to clean off. Some body washes leave skin feeling drier than before. And some products smell like they were formulated in a lab, not a nursery.
Tubby Todd breaks the cycle with thoughtful, well-made products that do what they’re supposed to—and then some. Here’s what we’ve tried and loved:
Diaper Paste: The gold standard for diaper rashes. Easy to clean off, effective on sensitive skin, and free of that weird lingering residue. It’s a bit pricier than drugstore brands, but Jenn swears the peace of mind is worth it.
All-Over Ointment: This is their cult classic, and for good reason. It’s a thick balm that works wonders on dry patches, eczema, and anything else that leaves you scratching your head (literally or figuratively).
Dream Cream: Jenn originally bought this for her hands, which were cracked and dry after our first kid. It’s a thick, luxurious lotion—not ideal for everyday all-over use in warmer months, but perfect for hands that need some extra care.
Body Wash: This one’s a staple in our household. Jenn loves it for its gentle feel and Lavender + Rosemary scent (more on that in a second), and even I’ll admit it smells way better than anything I’ve ever used.
(S)undercover SPF 50 Sunscreen: Surprisingly solid, with the added bonus of Jenn’s mom loving it. That’s high praise in our house.
The Lavender + Rosemary Effect
If Tubby Todd has a signature, it’s their Lavender + Rosemary scent. It’s nostalgic, calming, and just…better. Jenn says it smells like the best parts of the newborn phase without the exhaustion, and it’s one of the few scents she hasn’t gotten tired of using over the years.
Even I’ll admit it’s great, and I’m not usually one for body wash reviews.
When to Stock Up
One of the reasons we’ve been able to try so much from Tubby Todd is Jenn’s ridiculously strategic approach to their sales. Here’s the scoop:
Biggest Sale of the Year: The Wednesday before Thanksgiving, Tubby Todd offers 25% off for exactly one hour. After that, the discount drops to 20%, lasting through early December. If you're thinking, "Great, I'll mark my calendar," well…you're going to need a 2025 calendar. That ship has sailed for this year (and I'm sorry for being that guy who tells you about a great deal after it's gone).
Other Sales: They occasionally have shorter flash sales or collaborations with brands like Sesame Street or Winnie the Pooh, but Jenn swears by the Black Friday event for stocking up.
If you’re serious about getting the best deal, you’ll want to set an alarm. Jenn does, and she hasn’t missed a sale yet.
Customer Service That Actually Cares
Here’s something you don’t see often: Tubby Todd’s customer service is just as good as their products. Jenn once ordered a hair detangler for our daughter, only to realize it wasn’t working for her hair type. One quick email, and they refunded her with zero hassle—no return necessary. It’s the kind of experience that makes you feel like the company actually cares, and it’s a big part of why Jenn keeps coming back.
A Little Discount for You and Plenty of Bubbles for Jenn
If you’ve been thinking about trying Tubby Todd, here’s a little something to make it easier: use our referral link to get 10% off your first purchase. Plus, we’ll earn some bubbles (Tubby Todd’s fun rewards points), which Jenn will definitely put to good use restocking our favorites!
Click here to check it out:
A Quick Survey
I know it’s been a while since I’ve posted here, and I want to hear from you. Jenn’s love for Tubby Todd was an easy way to jump back into writing, but I’d love to know:
Why Jenn’s Right (Again)
I’ll be the first to admit that I don’t have the patience to dive into the fine print of every product we buy. But Jenn’s dedication to finding the best isn’t just about avoiding diaper rashes or finding the best-smelling body wash—it’s about setting a standard for quality in our home.
And while I still prefer to keep my decisions simple (hello, grayscale wardrobe), Tubby Todd has become one of those rare brands I genuinely appreciate. It’s thoughtful, reliable, and exactly what you’d hope for when it comes to your family’s essentials.
Share Your Favorites
What are your favorite family essentials, and how do you decide which brands to trust? Leave a comment or send me a message!